What's this CRAP? A brief analysis of Robin Williams principles of design

C.R.A.P. stands for contrast, repetition, alignment, and proximity. These are the four basic principles of design. The principle that I want to focus on is alignment. According to Webster.com alignment literally is the "proper positioning or state of adjustment of parts." The same applies for design, when designing something you need to align it in an organized fashion. Everything on your flyer, brochure, or any other design you are creating should be visually connected for you audience to make that connection with your organization. Alignment does not mean to have everything on you design in a straight line. It means to be creative while still creating a balance. So its cool to have a twist or turn in your graphics or text but just make sure you are taking the time balance it with everything else on your design!