TYPOgraphy

When deciding on exactly which font to use in your design there are a couple factors you want to put in place. First you want to find something that is pleasing to the eye. Fonts like Curlz MT and Ravie are fonts that are very pretty but not always be appealing to your audience because of the complex forms of the letters. People like to read things that their eyes are accustomed to, so fonts like times new roman and even bold fonts like broadway are easily understood. The usauage of fonts also is determined by the amount of text used on a design. If it is a paragraph of information then it would be best to use the standard fonts but if it is a title or headline you might just want to do something funky to grab your audience attention.
If you are looking to do something different with your fonts and dont know where to begin you can go to sites like dafont.com for some cool ideas. And if you are struggling with exactly how to install a font, windows has come up with a tutorial that is very user friendly http://www.microsoft.com/typography/truetypeinstallXP.mspx

Segmenting Publics

Today for my publications class I was asked to explain how I would segement the public of my student organization we picked for another assignment we have. The organization that I selected was the Student Government Association (SGA). SGA is the governing body for over 18,000 students at Georgia Southern University. There are many ways to segment that large amount of students.

One way that I could look at my audience is by demographics. Demographics are simply characteristics of the human population like age, sex, and race to name a few. With GSU being such a diverse school this way of segmenting is one that could very much work. But to be more specific I want to take a look at the students in different levels of classification. This one the best means to segment this public because as a student progresses in the university the needs of this student is changing.

Many students of the same classifications share similar characteristics and most of these shared things have been researched in the past and is now just a known fact. For example, I know that every freshman of Georgia Southern University is required to take a GSU orientation class. With this information am able to locate a place I can reach out to this specific class.

Another way that I can segment our public is a way that we already do this in SGA. We are divided up into representatives in our colleges. In my brochure I could separate information for each college by using bold headlines that help the students quickly information that effects thir college.

~London

What's this CRAP? A brief analysis of Robin Williams principles of design

C.R.A.P. stands for contrast, repetition, alignment, and proximity. These are the four basic principles of design. The principle that I want to focus on is alignment. According to Webster.com alignment literally is the "proper positioning or state of adjustment of parts." The same applies for design, when designing something you need to align it in an organized fashion. Everything on your flyer, brochure, or any other design you are creating should be visually connected for you audience to make that connection with your organization. Alignment does not mean to have everything on you design in a straight line. It means to be creative while still creating a balance. So its cool to have a twist or turn in your graphics or text but just make sure you are taking the time balance it with everything else on your design!